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A variety of functions

Managing its import, wholesale and retail divisions has been made easier for Auckland-based kidswear company, Genuine Global Group, with the use of the FABRIX software system.

Genuine Global Group Ltd, is the New Zealand distributor of well recognised kidswear ranges, such as Osh Kosh, Mini Minors, Freidelle, M* and Bed Hog; pre-teen girlswear label Bridget B and the Early Learning Centre range of educational toys. In addition to supplying retailers throughout the country, the company operates three Zero to Hero childrenswear retail stores, which are located in Wellington and the Auckland suburbs of Newmarket and Greenlane.

Since the company’s predecessor was established in 1991, Genuine Global Group has utilised the FABRIX software system, which was developed and written in New Zealand by DDNC ltd.
With the kidswear company taking receipt of more than 2,000 constantly changing clothing styles in multiple variations of size and colour each season, Genuine Global Group managing director, Shona Lyon, says that FABRIX software provides several invaluable functions. The core FABRIX system is able to interface with the retail management module and also allocates incoming stock to individual clothing ranges.

“There’s a lot more to FABRIX than what we’re currently utilising, but that’s one of the benefits of the system – you can get started at a certain level and grow with it”, Lyon explains. “A lot of companies get too sophisticated too early or they buy a system that they’re comfortable with and find out later that there’s nothing to grow into. Whereas with FABRIX – because it’s a modular-based system – you buy different modules when you’re ready to focus on another area of the business”.

DDNC Ltd’s high level of customer service and technical support is also commended by Lyon, who says: “It’s a very easy system to pick up. For some of our reports we’ve needed to get new programs written and DDNC just download it onto the internet and we pick it up. It’s that easy. You can even order the report on the internet.

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